International Women's Day should be a day to remember the bravery of feminist pioneers, says Alicia Upton of Media Bounty. Not the marketing gaffes of tone-deaf brands trying to burnish their credentials.
IWD, as with many other awareness days, grew from radical roots. Originally, it commemorated the labor movements in Europe and North America during the early twentieth century. In the UK, that's our suffragettes - activists who broke just about every rule in the book to secure votes for women.
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