Reynolds emphasizes the importance of impactful storytelling in commercials, stating, "If a spot doesn't hit, that's OK. It's just a commercial." This reflects his belief in the value of experimentation in advertising.
He describes the style of his ads as "fastvertising," explaining they are "moving at or close to the speed of culture - they are sticky and they grab attention very, very quickly." This highlights his focus on immediacy and relevance in marketing.
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