Rise above the noise

"global marketing fuses data, creativity and culture - where AI may automate the craft, but true creativity will never get replaced. These talks aim to equip attendees with tools to leverage AI to overcome bottlenecks and ensure that technology serves marketing and commerce purposes rather than overwhelming targets with AI-generated content that contributes to audience fatigue."

"Terry Li, Vertical General Manager of Smart Retail at Tencent, will bring real-world expertise through his session on "Agentic AI for Commerce". As AI systems grow more autonomous, they promise to streamline customer journeys and open up new business models. Li's CV, which includes leading teams for clients such as L'Oréal and Uniqlo, positions him to share real-world applications that cut through inefficiencies."

"Pauline Brown, former Chairman of LVMH North America and author of the bestselling book Aesthetic Intelligence, will lead a talk on "The Another AI - Aesthetic Intelligence for Branding and Marketing in the Phygital Commerce". Here, aesthetic insight - often referred to as the "other AI" - gets explored as a means to refine brand strategies and consumer perceptions."

An upcoming conference continues its tradition of bringing together industry leaders to explore AI's role in marketing and commerce. With speakers from major brands like Tencent, Meta, and LVMH, sessions focus on practical AI applications rather than technology for its own sake. Key discussions include agentic AI for streamlining customer journeys, the balance between AI automation and human creativity in social marketing, and aesthetic intelligence for phygital commerce strategies. The overarching theme emphasizes that while AI automates certain tasks, true creativity and meaningful audience engagement remain fundamentally human endeavors. Sessions aim to help marketers leverage AI to overcome operational bottlenecks while avoiding audience fatigue from excessive AI-generated content.

Read at South China Morning Post