Rexona increases sales with S4M moment marketing campaign

"Unilever implemented a powerful Moment Marketing campaign, whose goal was to isolate and measure the real impact of mobile ads on the revenue of retail-sold brands."

"S4M used MarketingScan's proprietary measurement solution, which enabled it to access the sales receipts data of many retailers in large cities that were representative of the French population."

"The results were overwhelmingly positive. This campaign managed to create a strong customer engagement and CTRs went as high as 3.96% depending on the message displayed."

"This led to an 11% sales uplift on the new Rexona range in the targeted city, with a 9% and 12% sales uplift on men's products and women's products respectively."

Unilever partnered with Mindshare and S4M to create a mobile advertising campaign for Rexona Protection Active+. The campaign utilized moment marketing to deliver personalized messages based on time and app usage. By measuring the impact of mobile ads on sales, Unilever isolated the effects of the campaign in targeted cities. S4M's MarketingScan solution provided access to sales data, revealing an 11% sales uplift for Rexona in the targeted city, with higher increases for men's and women's products. The campaign achieved high customer engagement with click-through rates reaching 3.96%.

Read at Thedrum