Efforts to clear stock and reduce the product portfolio may soften sales in the first half of fiscal 2025, following a strategy to rebuild the key brand and reduce SKUs.
Revenue for the full year rose 2%, with profit before tax significantly improving due to reduced marketing spend and resolved inventory issues.
Revolution Beauty aims to focus on rebuilding profitability and brand equity after facing executive changes and fallout with the largest shareholder, Boohoo.
CEO Lauren Brindley anticipates a return to growth in the second half, aligning with the goal of becoming a top player in the mass beauty market.
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