Research Briefing: Marketers are set to increase their upfront spending this year
Briefly

from Digiday9 months ago
The majority of marketers (51%) plan to put some of their budget toward the yearly TV and streaming upfront event. Upward trend with 51% planning upfront spend for 2024, up from 37% in 2023 and 29% in 2022.
Digidayhttps://digiday.com/future-of-tv/research-briefing-marketers-are-set-to-increase-their-upfront-spending-this-year/
Survey shows an increasing trend in upfront spending, with 48% of brand, retailer, and agency professionals planning to spend more in the upfront market in 2024 compared to 2023.
Digidayhttps://digiday.com/future-of-tv/research-briefing-marketers-are-set-to-increase-their-upfront-spending-this-year/
Read at Digiday
#upfront-spending #marketing-trends #tv-and-streaming #digiday-research
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