Pinterest says that active attention is increased when ads are shown in relevant context, like showing a handbag ad among fashion content. On Pinterest, placing aligned products boosts potential value.
People enjoy Pinterest's content, designed to make users feel good and inspired to take action. Users scroll 1.5x slower past ads, enhancing attention compared to other platforms.
Ads evoking strong emotional responses, especially happiness, garner more attention. Happiness and surprise in ads drive increased total attentive seconds compared to low emotional content.
#active-attention-strategies #passive-attention-tools #brand-awareness #emotional-response-in-ads #pinterest-content-strategy
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