"Replying to comments on your LinkedIn posts can boost engagement by around 30%, according to a massive analysis by Buffer's data scientist, Julian Winternheimer. Julian analyzed 72,000 LinkedIn posts from nearly 25,000 accounts, and the pattern was clear: When creators engage back in their comments, their posts perform significantly better relative to their own baseline. This is one of my favorite data analyses we've done at Buffer, because it's hard evidence that giving back goes a long way."
"Julian used what's called a fixed-effects regression model to analyze the data. (Stay with me - I promise this is the most technical this article gets.) Instead of comparing one account's engagement to another's (which would be unfair, since larger accounts naturally get more engagement), he compared each account to itself over time. The model also controlled for factors like account size, location, and niche."
Analysis of 72,000 LinkedIn posts from nearly 25,000 accounts found that replying to comments correlates with roughly a 30% boost in engagement. A fixed-effects regression model compared each account to itself over time and controlled for account size, location, and niche. Z-score analyses served as a secondary check and produced consistent results. Causality cannot be perfectly established, since high-performing posts may attract more replies rather than replies causing higher performance. The consistent direction of effect indicates that actively responding to commenters is associated with meaningfully better post performance.
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