"According to the Zillow Consumer Housing Trends Report, released in October, a full 37% of buyers found their agent online compared to only 31% who connected with their agent through a traditional referral source."
"Buyers are increasingly conducting their own online review of prospective agents before choosing one. According to Zillow, 23% of buyers found their agent through a website or app, 7% through a social network, and 7% through a search engine like Google."
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