Put Marketing at the Core of Your Growth Strategy
Briefly

from Harvard Business Review1 month ago
Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research.
Harvard Business Reviewhttps://hbr.org/2024/03/put-marketing-at-the-core-of-your-growth-strategy
Few CEOs recognize the potential for marketing as a growth accelerator. They recommend three actions for CEOs to hit the reset button.
Harvard Business Reviewhttps://hbr.org/2024/03/put-marketing-at-the-core-of-your-growth-strategy
Read at Harvard Business Review
#marketing-strategy #growth-acceleration #ceo-guidance #cmo-alignment
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