"There's a lot of good news, which it's good to see the industry starting to rebound. I think we hit an inflection point for a lot of media companies this year," said Patrick O'Leary, CEO and founder of Boostr.
While there is still a rebound with average ad revenue growth rates, one of the standout stats from the report was that the second quarter of the year had the highest average deal size since Q1 2023, at $141,770, up 67% year over year.
One publisher exec, who spoke on the condition of anonymity, said that pre-booked revenue in H2 is up year over year and by all accounts it looks like the ad revenue earned in Q4 will make up for 'a lot of the gap' in Q2 this year.
But three publishers told Digiday that while Q1 was strong, Q2 was still a bit 'soft,' meaning slight declines in ad revenue year over year, though they're anticipating a bump in the second half to make up for that.
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