Publicis Media has launched Women’s Sports Connect (WSC), a dedicated investment unit aimed at capitalizing on the growing women's sports marketplace, valued at $1.28 billion. WSC will focus on various sectors including media, sponsorships, and events at both collegiate and professional levels. Their initial investments include partnerships with Disney Advertising and developments in programming like Women’s Sports Now. Leaders in the industry stress that investing in women's sports is crucial, stating that companies not engaging with this space risk being sidelined in the evolving sports landscape.
The Women’s Sports Connect platform will include all sports across both the professional and college levels, such as WNBA/NWSL, NCAA women’s college basketball and softball.
The future of sports is being rewritten, and those that don't invest in women's sports will find themselves left on the sidelines.
Collection
[
|
...
]