PR expert reads between the lines of the Baldoni-Lively publicity saga
Briefly

Molly McPherson explains that Justin Baldoni's effective PR campaign was inadvertently supported by Blake Lively, whose media appearances contributed to negative perceptions during the film's release.
Molly McPherson notes that during the #MeToo movement, Baldoni positioned himself as a male feminist ally, influencing public perception positively during the film's rollout.
Read at www.npr.org
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