Position-less Marketers Empowered to Bring the 'Personal Shopper' Touch to Online | MarTech
Briefly

Personalized attention inspires loyalty, higher spending, and revenues, with consumers spending 37% more when experiences are personalized, and brands with advanced personalization capabilities exceeding revenue goals by 9.9% in 2023.
Marketers are leveraging AI-enabled tools to deliver hyper-personalized customer messages and experiences, gaining strategic insights, automating campaigns, personalizing experiences at scale, and enabling position-less marketing.
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