Both sides found value in the flex. Trump campaigned in states he would never win, visiting Coachella, the Jersey Shore and the Bronx. Meanwhile, Harris spent over $500K on The Sphere, basically a supersized DOOH billboard in a city of 500K registered voters and 3 million monthly tourists. But flexes work.
The role of future practitioners is to understand the difference between a flex and lighting money on fire. There is an important lesson here when clients feel the urgent need to advertise in local newspapers.
After adjusting for inflation, spend was down slightly compared to 2020. Most of that is due to lower-than-traditional spending on the Republican side. The Trump campaign and related organizations raised and spent about half a billion dollars less than Harris.
Increasing fragmentation in each corner of the digital ecosystem means the landscape is more complex for political advertising, affecting spending patterns and strategies as campaigns seek efficiency.
#political-advertising #campaign-strategies #spending-patterns #digital-ecosystem #election-analysis
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