Marketing a podcast and bringing it to the top of the charts takes time and requires a systematic effort from your marketing team. Fading away after an initial strong start, known as 'podfade,' highlights the importance of patience in podcast promotion.
Podcast listeners are highly engaged and dedicated, with 64% listening to all ads and 95% taking actions on advertised products. The intimate listening experience through smartphones and headphones builds a strong connection with hosts, making listeners more receptive to content and ads.
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