For example, consider two commercials that made the rounds on the socials this week - one for the city of Oslo, which scored points for its wit, and the other a Toys"R"Us promo produced by AI. Despite AI capabilities, the Toys"R"Us ad, a PR gimmick, shows the gap between AI-generated content and real creativity.
Major ad platforms like Google, Meta, Amazon, and TikTok are engaging in an 'auto-gen boom,' introducing tools for autogenerated creative content. While these tools offer efficiency, they still fall short in truly capturing the essence of creativity, despite claims of a 'creative renaissance.'
#advertising #ai-generated-content #creative-innovation #auto-generated-ads #limitations-of-ai-in-creativity
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