Perplexity aims to differentiate itself from Google by ensuring their ad feature doesn't compromise the vital source-attribution model that has guided their platform since inception.
Dmitry Shevelenko expressed, "If you're coming to us as a question, our first responsibility is to answer that question accurately, not to prioritize advertising over user queries."
The generative AI-powered search engine, with significant funding from Bezos and others, is situated as a noteworthy competitor in the evolving online search landscape.
Experts warn that introducing ads must be balanced with preserving the integrity of source attribution, which serves as a guiding principle for Perplexity's functionality.
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