Julien Mentasti, Alexandre Canu, and Lauren Portron have joined Permutive in key roles to empower publishers and drive revenue growth in Europe. Their extensive experience and strategic focus will contribute to addressing industry challenges and building stronger partnerships with advertisers.
Julien Mentasti brings a wealth of sales experience from companies like SAP and Salesforce, focusing on helping publishers capitalize on the direct-sold opportunity. Alexandre Canu, with over 25 years in digital marketing, will lead Permutive's go-to-market strategy in France. Laurence Portron contributes as a technical solutions engineer for the French market.
The new hires aim to help Permutive tackle the impact of consumer choice and privacy changes on publisher revenues. They will work towards enabling publishers to monetize their audiences effectively, navigate challenges, and enhance relationships with advertisers.
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