Carter joins Pattern Beauty from makeup artist Danessa Myricks' namesake cosmetics label, where she was CMO.
[Carter] has a proven track record of amplifying authentic narratives through a customer-first mindset, and we are excited for her to bring her strong and unique perspective to our team.
In this role, Carter will oversee retail, brand and product marketing as well as managing internal and external brand communications including social media and influencer marketing.
"We want to be able to continue to reach [the consumer] as we expand our retail footprint, and dissolve the idea that Black hair care is a niche market," Carter said.
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