""In a world where people aren't going to websites as much and they're going to LLMs, you want to make sure that your websites are designed to answer the questions people are asking," said Andrea Christianson, partner at Penta."
""A big chunk of this is going to be how your competitors show up, so you have to figure out how you show up vis-à-vis them," said Matt McDonald, CEO at Penta."
""Owned is generally a good SEO strategy," says Jim Prosser."
Approximately 60% of the material cited by LLMs originates from corporate or business sources, with 25% from traditional media. LLMs favor content resembling journalism, which includes clear headlines and updated pages. This structure allows communications teams to influence brand representation in AI responses. Brands are moving towards partnerships with authoritative sources to enhance their visibility in AI-generated content. Competitive visibility is crucial, as companies can control their content and leverage high-authority sources to improve citation chances, although the exact criteria LLMs use for sourcing remain unclear.
Read at Axios
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