Optimize Sales Spending to Drive Revenue Growth in an Uncertain Economy - SPONSOR CONTENT FROM KPMG
Briefly

from Harvard Business Review2 months ago
Assessing and adjusting sales strategies is crucial for organizations to drive revenue performance in the face of economic uncertainty, preventing financial losses.
Harvard Business Reviewhttps://hbr.org/sponsored/2024/09/optimize-sales-spending-to-drive-revenue-growth-in-an-uncertain-economy
Sales teams must become agile in deploying sellers and engaging customers, as failing to adapt may result in over-investment in low-value customers.
Harvard Business Reviewhttps://hbr.org/sponsored/2024/09/optimize-sales-spending-to-drive-revenue-growth-in-an-uncertain-economy
Optimizing sales team capacity through strategic deployment of sellers aligns sales efforts with customer segment behaviors, enabling organizations to drive growth while reducing costs.
Harvard Business Reviewhttps://hbr.org/sponsored/2024/09/optimize-sales-spending-to-drive-revenue-growth-in-an-uncertain-economy
Approaching discounting as an investment can transform cost-saving tactics into strategic opportunities that bolster customer relationships and long-term profitability.
Harvard Business Reviewhttps://hbr.org/sponsored/2024/09/optimize-sales-spending-to-drive-revenue-growth-in-an-uncertain-economy
Read at Harvard Business Review
#sales-strategies #economic-uncertainty #customer-engagement #performance-optimization #cost-management
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