"This trend of companies deciding to skip Valentine's Day is not new. In fact, our data shows that as far back as in 2020 only 18% of businesses had messaging around Valentine's Day," says Greg Zakowicz, senior ecommerce marketing expert at Omnisend.
"Valentine's Day is a great occasion to offer some personalized deals to your customers, and improve loyalty, along with making some sales," says Greg Zakowicz.
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