One of Prada's red-hot brands for Gen Z luxury shoppers just posted crazy growth numbers
Briefly

Miu Miu's revenue surged by 93% in the first half of 2024, reaching 530 million euros, driven by its appeal to younger customers and effective online engagement with influencers.
Young celebrities like Sydney Sweeney and fashion trends like underwear-styled pants have contributed to Miu Miu's success and recognition, standing out in a slowing luxury fashion industry.
Read at Business Insider
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