For the fourth quarter, organic revenue grew 4.4%, which exceeded company expectations, while full-year organic revenue grew 4.1%, excluding acquisition fees.
Executives also shed light on how strategic investments, such as the Flywheel Digital acquisition and significant investments into AI, combined with upcoming external factors - such as the US Olympics, the 2024 presidential election and cookie deprecation - might shape the agency holding company's trajectory in 2024.
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