OfferFit gets $25M to kill A/B testing for marketing with machine learning personalization
Briefly

from VentureBeat5 months ago
"Reinforcement learning forms the backbone of OfferFit's automated marketing solution, which ingests data about its clients' customers and marketing efforts-to-date, and automatically figures out the optimal messages to send at the optimal times on the optimal channels to."
VentureBeathttps://venturebeat.com/automation/offerfit-gets-25m-to-kill-a-b-testing-for-marketing-with-machine-learning-personalization/
Read at VentureBeat
#OfferFit #automated marketing #machine learning #reinforcement learning
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