VentureBeat
5 months agoOfferFit gets $25M to kill A/B testing for marketing with machine learning personalization
OfferFit uses machine learning, specifically reinforcement learning, for automated marketing.
The company raised $25 million in a series B funding round led by Menlo Ventures.
Capital One Ventures invested in OfferFit after using its services to automate personalized mass marketing messages. [ more ]