Marketers have a lot on their minds when it comes to TikTok these days, from the geopolitical tensions over the app's supposed ties to the Chinese government to whether they should be funding some of the content on it.One area they're not worried about is the pixel, the bit of TikTok code that a marketer places on their site to track whether any of its visitors came from the app, and subsequently what they did once they got there.
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