"A lot of mobile users don't see themselves as gamers, but they are gamers. Everybody is playing. For us, we are bringing audio ads to this table and educating the brands and agencies about the power of gaming and how what we bring is less intrusive as a solution. It really is a mission for us," Stern said.
"In-game audio represents a non-intrusive way of reaching players without the annoyance of pop-ups. Over time, players have tired of the ads that have become more intrusive as companies get more desperate for revenue," stated Odeeo's president Elad Stern.
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