Octagon has appointed Alyssa Romano as the chief marketing officer of its talent and properties division, a new position aimed at consolidating her previous roles. Romano, who has risen through the ranks from PR intern to senior vice president, will now oversee communications and creative strategies, solidifying efforts to integrate branding and storytelling across various sports. Her promotion was praised by agency founder Phil de Picciotto for her innovative approach. Romano will also lead the newly formed social media team to enhance client content and address issues related to brand safety on evolving platforms.
"I think every comms person would say you wear a lot of different hats, and so this is more like formalizing that."
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