Ocado Retail, the largest online supermarket, has launched a dedicated aisle to female-founded brands, featuring over 1000 products from 130 brands, highlighting their stories.
Research indicates that only 1% of all-female teams receive venture capital investment, but increasing women entrepreneurs could add £250 billion to the UK economy.
Polling shows a strong consumer desire to support female-founded businesses, with 64% believing it inspires more women and 61% feeling they support gender equality.
Ocado's initiative addresses the growing demand for female-led brands, making it the first UK supermarket to launch a comprehensive aisle for these products.
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