When Annie Ortmeier became co-president at Triple Tigers, she revamped Scotty McCreery's online presence, leading to doubled email list, increased streaming, and follower growth.
Ortmeier's strategic approach of integrating voting into social media contributed to McCreery winning at the CMT Music Awards, showing the success of their revised marketing efforts.
Annie Ortmeier and Ben Kline are the only country label heads with backgrounds in full-time digital marketing, showcasing their unique journey to leadership in the music industry.
Ben Kline's experience at InGrooves, focused on digital distribution and marketing, significantly influenced his development as a modern music executive, emphasizing the importance of embracing digital strategies.
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