The departure of key ad executives signals a growing uncertainty at TikTok, with the fate of the platform in the U.S. hanging in the balance.
Kelly Herrick noted a significant uptick in TikTok employees marking themselves as 'Open to work' on LinkedIn, reflecting the tension surrounding potential bans.
A recruiter specializing in the creator economy observed, 'inquiries from people interested in exiting TikTok have been accelerating over the last few weeks'.
The recent departures of senior leaders amid court proceedings raise concerns over TikTok's stability and future operations in the U.S. market.
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