Layser emphasized that despite the issues with Google's tools being 'clunky and slow', the market dynamics forced News Corp to rely on them for ad deals.
According to Layser, 'I felt like they were holding us hostage', underscoring the extent of Google's control over digital advertising, limiting alternatives for publishers.
In 2016, News Corp generated $83.3 million through digital ad tech, with most revenue linked to Google's ad exchange, highlighting its market dominance.
Testifying on the risk of losing more than $9 million in revenue, Layser revealed that roughly half of advertisers were exclusive to Google's network.
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