Many millennials and Gen Z-ers are digitally native, experiencing life through screens, impacting social interactions and business strategies.
Businesses thrive by capitalizing on online interactions, with influencers playing a key role in selling products to the tech-savvy population.
Airlines, fast food brands, and snack companies utilize social media for customer engagement, feuds, and memes to attract attention and interaction.
Partnerships with influencers are increasingly common among brands of all sizes to leverage their social media followings in selling products to a tech-immersed audience.
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