And while Olympians may have always been trailblazers in the world of sports, today's competitors are more than just athletes - they are brand ambassadors, marketing representatives, and social media influencers.
This summer in Paris, fans will once again have unprecedented access to competitors' lives at the 2024 Olympic Games. With this in mind, the IOC issued new guidance for athletes using social media during the Games, which provides athletes more flexibility online and opportunities to share their stories with fans.
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