YouTube's TikTok Shop allows consumers to purchase viral products featured in videos. To enhance sales, YouTube invests in an affiliate shopping program with Shopify and introduces a Chrome extension.
Threads is expanding its features, including a new media tab for organizing video and photo content, and enabling formal cross-posting from Instagram and Facebook.
X is enhancing its analytics for premium subscribers with new tools that provide keyword analytics and conversation velocity, assisting PR professionals in tracking social media engagement.
TikTok now enables users to record custom AI voices for videos, offering a creative way to personalize content without manual narration.
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