According to a new report from Criteo, travelers are six times more likely to complete their bookings in Q1 of the following year after visiting travel platforms in December rather than immediately booking trips in December itself.
This trend is particularly strong among European travelers, with one in three reporting that they finalize their travel plans at least two months in advance.
Travelers are increasingly using mobile devices to book flights, especially in the Asia-Pacific, Europe, Middle East, and Africa regions, where mobile bookings have grown by 4 points compared to the previous year.
Over 41 percent of travelers reported using AI to discover new destinations, and 30 percent said they use it for suggestions on accommodations and dining.
Collection
[
|
...
]