Netflix's ad tier just got an upgrade.Top line
When Netflix first launched its ad-supported tier at the end of 2022, it said capabilities from DoubleVerify would arrive in the first quarter of this year.Now, the streamer has delivered on that promise.Between the lines
DoubleVerify initially partnered with Netflix at launch to help the streaming service verify the viewability and traffic validity of its ads as the service waded into ad-supported content for the first time.
When Netflix first launched its ad-supported tier at the end of 2022, it said capabilities from DoubleVerify would arrive in the first quarter of this year.Now, the streamer has delivered on that promise.Between the lines
DoubleVerify initially partnered with Netflix at launch to help the streaming service verify the viewability and traffic validity of its ads as the service waded into ad-supported content for the first time.
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