Marketers facing the dread of annual planning can benefit from nature's adaptive strategies, where change happens at varying speeds for resilience.
Uncertainty in markets, internal debates, and concerns over AI highlight the challenges in annual planning, emphasizing the need for coordination despite ever-changing environments.
Stewart Brand's pace-layered model inspired by nature's varying adaptation speeds provides insights on maintaining resilience by balancing different tempos in marketing strategies.
#marketing-planning #adaptation-strategies #resilience #natures-influence-on-marketing #pace-layered-model
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