Programmatic adtech has been a vital advertising innovation - but more improvements are needed around the "adtech tax," measurement and attribution, writes Semcasting CEO and founder Ray Kingman." Nature abhors a vacuum."Whether you first heard this phrase from Jeff Goldblum in the 1993 "Jurassic Park" film, or you actually remember your professor crediting Aristotle in your 200-level philosophy course, there are parallels to what we are experiencing in adtech.
#back #years #development #performance #transparency #press-release #improvements #interestingly #proposition #focal-point
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