"The recommendation is a response to a Fast Track SWIFT challenge from Verizon. Fast Track SWIFT is an expedited challenge process designed for single-issue advertising cases. The challenge said that the AT&T advertising claim, "Learn how everyone gets iPhone 16 Pro on us," was false because not "everybody" can get a free phone. The challenge said the ad suggested that every customer on every AT&T plan can receive a new phone."
"Though the NAD found that the claim did not state that everyone "can" get a free phone, rather that the claim stated that one can "learn how everyone gets iPhone 16 Pro on us." However, the term "everyone" means every person without exception, and the phrase "learn how" precedes "everyone," suggesting that everyone is eligible to receive a phone, not that everyone can learn how to get one, according to NAD."
The BBB National Programs' National Advertising Division recommended that AT&T modify iPhone advertising to avoid conveying that every person is eligible for a free iPhone 16 Pro. The recommendation followed a Fast Track SWIFT challenge from Verizon asserting the claim "Learn how everyone gets iPhone 16 Pro on us" falsely suggested universal eligibility. NAD found the placement of "learn how" combined with "everyone" created the impression that everyone could receive a phone, while the offer actually applies only to certain plans, making that limitation material. AT&T said it will appeal. A separate NAD decision reached mixed outcomes on AT&T outage guarantee claims.
Read at Telecompetitor
Unable to calculate read time
Collection
[
|
...
]