Musk's X filed a lawsuit against advertisers alleging a boycott cost billions in revenue post-Twitter acquisition. The suit accused brands of coordinating ad pause through a brand safety initiative.
Advertisers fled Musk's Twitter a year later due to concerns of ads next to hate speech. Musk called them blackmailers and told them to go away.
Unilever testified at a congressional hearing on advertising choices, emphasizing control over spending and insisting platforms don't automatically have a right to their ad dollars.
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