Modern Retail Research: As DTC dominates, marketplaces edge out retailer channels for brand investment
Briefly

Brands are primarily focused on their owned e-commerce sites.As for other sales channels, new survey results show that marketplaces are now winning slightly more brand investment than retail partner-owned digital platforms.For brands and retailers responding to Glossy and Modern Retail's Q1 2023 survey, marketplaces came in second place, in terms of the sales channel accounting for most investment from brands.
Read at Modern Retail
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