Apple's iOS 18 update, set for release in fall 2024, will incorporate RCS support, significantly enhancing communication capabilities for U.S. marketers. Previously, RCS was only available on Android, limiting its reach. With this update, marketers can engage nearly 100% of mobile users, leveraging RCS features such as high-quality GIFs, videos, and interactive elements for a more compelling messaging experience. This transition is crucial, as traditional SMS lacks the interactivity that consumers now expect, especially in an increasingly digital marketing landscape.
By adding support for RCS in iOS 18, Apple significantly expands marketing capabilities, enabling U.S. marketers to engage nearly 100% of mobile users effectively.
RCS offers richer messaging experiences with features similar to apps, allowing marketers to create interactive, branded messages without requiring any downloads.
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