The middle of the night, a woman struggling to get her baby to sleep, walks to the kitchen and finds other mothers in a group chat offering support.
Three's campaign highlights the commonality of leaning on personal networks in stressful or confusing moments, beyond just mothers, and the role smartphones play in fostering these connections.
The ads showcase scenarios like a family group chat providing support before a big moment, emphasizing the love, chaos, and humor that come with these virtual spaces.
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