Philip Shirley, who was a senior partner, chairman and CEO of GodwinGroup, is now a senior partner at Ad5. He stated, "Our goal was to combine the experience and expertise of a group of senior-level ad professionals with the brand marketing and digital marketing expertise of Princeton Partners." This collaboration reflects a strategic attempt to leverage both regional talent and national resources to better serve a diverse client base.
Tom Sullivan, president of Princeton Partners, remarked, "The new company will focus on offering marketing services in banking, healthcare, education, nonprofits, workforce development, tourism, government agencies and consumer marketing." This breadth of focus illustrates Ad5's ambition to cater to a wide range of sectors, harnessing the collective expertise from its founding members.
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