Microsoft's ad ambitions for ChatGPT-powered Bing bring new opportunities - and questions
Briefly

What's 1% of market share worth?In the world of search, that's a multi-billion dollar question.It's now been a week since Microsoft revealed its new ChatGPT-powered Bing search engine and accompanying Edge browser.The way Microsoft sees it, just gaining another 1% of market share could give the company another $2 billion in ad revenue.
Read at Digiday
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