"We had a strategy project come up last spring ... and it was actually me who knocked on their door," Sarah Moore, MGM Resorts International svp of marketing, told Adweek.
"There's magic in the brands. It's a given the brand is great, but we say no to a lot of great brands if the chemistry is not right," Greg Hahn, co-founder and CCO at Mischief, told Adweek.
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