5./15 WEST
Meta's (NASDAQ: META) Advertising Revenue shrank in 2022.The company attributed the YoY decline to 1) Economic environment, and 2) Social Network Ads Competitors.According to eMarketer forecast, Meta Ad revenue will recover to positive mid-high single digit growth rates.I think this forecast has not sufficiently counted the pressure Meta will face in growing its ARPU (Advertising Revenue Per User) or retaining its share of Advertising budgets.
Meta's (NASDAQ: META) Advertising Revenue shrank in 2022.The company attributed the YoY decline to 1) Economic environment, and 2) Social Network Ads Competitors.According to eMarketer forecast, Meta Ad revenue will recover to positive mid-high single digit growth rates.I think this forecast has not sufficiently counted the pressure Meta will face in growing its ARPU (Advertising Revenue Per User) or retaining its share of Advertising budgets.
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